DHLs CEO Increasing revenues is meaningless. Motivate employees by creating a better world. - The Chief Happiness Officer Blog

DHLs CEO Increasing revenues is meaningless. Motivate employees by creating a better world. - The Chief Happiness Officer Blog Solar charging station in Taiwan Financial Times has a great interview with Frank Appel, the CEO of Deutsche Post DHL the clearly outlines his philosophy for motivating employees: Increasing revenue is a meaningless goal. When company goals are mainly financial, purpose is lost. The best companies are driven by making the lives of customers easier by highly engaged employees. Appel has set up three initiatives for his 522,000 staff: Go Teach, where DHL staff educate disadvantaged young people Go Help, where they work with the UN to use the companys logistics expertise to respond co humanitarian crises Go Green, where they work to reduce emissions to zero Appel sums up his message like this: ?We cannot say, listen, ?Our strategy is to make money and if we have time left then we?ll do something which is good for the society?,? he says. ?Our job is to do something good for the society, and to do that we have to make money, otherwise we can?t continue to invest.? This is AWESOME. Its a clear articulation of a philosophy where a company aligns the quest for financial goals with a clear mission to create a better world. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related